All the guys and girls of our generation know about Brylcreem! But let’s give the younger generation a quick refresher so they can catch up with us:
Brylcreem is a brand of hair styling products for men. The first Brylcreem product was pomade created in 1928 by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England. The pomade is an emulsion of water and mineral oil stabilized with beeswax.
It was first advertised on television with the jingle “Brylcreem — A Little Dab’ll Do Ya! Brylcreem — you’ll look so debonair. Brylcreem — the gals will all pursue ya; they’ll love to run their fingers through your hair!” The Brylcreem TV advertisement included a cartoon animation of a man with initially tousled hair who happily has a little dab applied, and, miraculously, the hair combs and smooths itself.
When the dry look became popular, partly inspired by the unoiled moptops of the Beatles, the last line was changed from “They’ll love to run their fingers through your hair”, to “They’ll love the natural look it gives your hair.”
Subsequent television advertisements used the mottoes “Grooms without gumming” and later, in the 1970s in the UK and Canada, “A little dab of Brylcreem on your hair gives you the Brylcreem bounce”.
If you grew up in the 40s, 50s or 60s, chances are when you hear the word Brylcreem, you instantly think of the jingle, “a little dab’ll do ya!” It’s easy to see why we remember these jingles when you watch the commercials like the following one, archived by TV Toy Memories. In it, the makers of Brylcreem issue a warning: use only one dab of Brylcreem…anymore could result in”trouble!”
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