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1988 Throwback: James Taylor's Soulful Rendition of 'Never Die Young'

A man in a plaid shirt holds a guitar, set against a purple background.

James Taylor is a beloved American singer and songwriter who has enjoyed decades of success. His 1988 performance video for the song ‘Never Die Young’ features some iconic 1980s style.

A man in a patterned shirt looks upward, with another person partially visible in the background.

At the beginning of the video, there are a few pictures of wolves howling. Then, the camera pans over to the band in an outside setting, and they perform on a soundstage that looks like mountains and the night sky.

The band members sway along with the mid-tempo beat. James is accompanied by multiple electric guitar players, drums, bass, keyboards, and a few background singers. James sings the song with an acoustic strapped around his back.

A person singing passionately while holding a guitar, illuminated by blue stage lighting.

Later, he pulls it out and starts playing along with the band. The song is a typical relaxing ballad that James has become known for during his career. James smiles at all his bandmates, who seem to enjoy the soothing groove.

The single ‘Never Die Young’ is from the album of the same name. The album reached number 25 on the Billboard charts and was certified platinum. The single peaked at number 80 and was the only charting single from the album.

A man plays an acoustic guitar on stage, with a drummer in the background under blue lighting.

James Taylor has won six Grammy Awards and was inducted into the Rock and Roll Hall of Fame in 2000. He has sold over 100 million records across the globe in the decades following his first 1970 hit ‘Fire and Rain.’

While his sound is distinctively born from the 1970s, he continues to have success as an artist. He hit number 1 in 1970 with the Carole King penned ‘You’ve Got a Friend.’ James has a unique sound that music fans have appreciated through the years.

Remember when James Taylor was everywhere? You can find it on AmazonAd if you're in the mood.