As the summer sun kisses our skin, a soft whisper of nostalgia and a yearning for exploration stirs within us. Envision stepping away from the humdrum of our daily routine, hopping into our beloved vehicles, and racing towards the embrace of a golden sunset. Sounds dreamy, right?
However, every enchanting road trip needs a secret ingredient: an unforgettable soundtrack. A classic tune that checks all the boxes is “Fortunate Son” by Creedence Clearwater Revival (CCR). This melody has recently been given a fresh lease of life through Craft Recordings’ CCR50 campaign, manifesting in an electrifying, revitalized music video.
In the past, CCR has burrowed deep within our hearts, filling us with fond memories of timeless tunes like “Bad Moon Rising,” “Down on the Corner,” and “Proud Mary.” These are not mere melodies but rather the rhythm of our life, the soundtrack to our most cherished experiences. They serve as our silent companions, weaving our narratives in a language only our hearts understand.
Indeed, every CCR tune is saturated with inclusivity, and “Fortunate Son” is a gleaming testament. This song’s influential critique of privilege, encapsulated by the enduring mantra, “It Ain’t Me,” resonates with all of us. Thereby transforming it into an anthem that defies time and space. Craft sought the expertise of acclaimed director Ben Fee to breathe fresh life into this timeless hit, envisioning a re-tuned classic for newer generations.
Ben Fee has successfully rejuvenated this age-old anthem, seizing the baton and reinforcing its iconic status. The revamped music video for “Fortunate Son” brilliantly bridges the past to the present. Imbued with a spirit of resistance and shrouded in boundless optimism, the video paints a vivid picture of a hopeful, resilient future.
The resilience and determination symbolized by this song remain vibrant within the heart of our society even today. As we grapple with contemporary challenges, this enduring spirit continues to form the backbone of our nation. Consequently, Ben Fee’s video is a tribute to this resilient spirit, portraying the diverse tapestry of individuals that weave our national narrative.
By honing in on the strength and diverse spirit of our country’s 99%, Ben Fee’s video embeds a message that is as relevant today as it was when the song was first released. As he embarked on his journey across the nation for this project, he encountered the true essence of “Fortunate Son,” from the heartwarming Taos Pueblo community to the ardent CCR fans scattered across the country.
Ben Fee’s video is a road trip in its own right, capturing snapshots from Los Angeles to Miami and every picturesque stop in between. It is heartfelt to the people, spotlighting the splendid diversity and vibrancy that CCR’s music has celebrated for all these years.