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Buddy Greco Croons 'What Now My Love' and Captivates Ed Sullivan's Audience

A man in a suit and blue turtleneck smiles while speaking into a microphone.

The video captures a moment in time that exemplifies the magic of The Ed Sullivan Show. Buddy Greco's "What Now My Love" performance on January 14, 1968, perfectly encapsulates the spirit of the times.

A man in a black suit holds a microphone, speaking on stage with a purple background.

In 1968, America was excited as the country geared up for the Summer Olympics in Mexico City. The first Boeing 747 jumbo jet took off on its maiden voyage, ushering in a new era of air travel. The Beatles released their legendary "White Album," and Johnny Cash recorded "Live at Folsom Prison." The country was amidst a musical revolution, with new genres such as psychedelic rock, folk-rock, and soul music taking hold. Against this backdrop, Buddy Greco took to the stage on The Ed Sullivan Show to perform one of the greatest songs ever.

You can feel the electricity in the air as soon as Greco starts singing. The orchestra plays the opening notes of "What Now My Love," and Greco's smooth voice fills the room. He sings with such passion and conviction that you can't help but be swept away by the song's emotion. The camera pans out to show the audience, and you can see that they are hanging on every word. Greco's performance is captivating, and you can tell he's giving it his all.

A man in a suit and turtleneck smiles while holding a microphone.

"What Now My Love" was originally written in French by Gilbert Bécaud in 1961, with lyrics by Pierre Delanoë. The English lyrics were written by Carl Sigman and were first recorded by Shirley Bassey in 1962. Many artists have covered the song over the years, but Buddy Greco's version is one of the best. His rendition is soulful and heartfelt, perfectly capturing the lyrics' longing and heartache.

Buddy Greco was a prolific performer and musician who started his career at 16. He worked with some of the biggest names in the business, including Frank Sinatra, Ella Fitzgerald, and Benny Goodman. Despite his success, he never became a household name like some of his contemporaries. However, his talent was undeniable, and he continued to perform until his death in 2017 at 90.

A man in a suit holds a microphone, gesturing with his right hand, possibly singing or speaking on stage.

One interesting fact about "What Now My Love" is that it has been recorded in many languages, including Spanish, Italian, and German. The song has also been used in many films and TV shows, including "Casino Royale," "The Simpsons," and "Mad Men."

Watching Buddy Greco's performance of "What Now My Love" on The Ed Sullivan Show reminds me of a simpler time when music had the power to bring people together. It's a testament to the enduring legacy of The Ed Sullivan Show, which continues to captivate audiences to this day.

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