Hyundai decided to lean into the funny name of their latest Smart Parking Assist feature on the Sonata and released a Boston-flavored commercial starring Chris Evans, John Krasinski, and Rachel Dratch. In the TV spot entitled “Smaht Pahk,” three Bostonians talk about how wicked smart the Sonata’s parking assist mode is, all with heavy Boston accents.
For their Superbowl 2020 Korean car company, Hyundai wanted to promote the Smark Parking Assist feature on their new Sonata, so of course, they released a commercial set in Boston. Turns out that a situation where three Boston-born actors stand on the street talking about car can be pretty funny.
Everyone you see in the TV spot, from Chris Evans, John Krasinski, Rachel Dratch — even David Ortiz — are all from the Boston area. They lean heavily on their original accents for the commercial, playing the whole situation for laughs. Turns out it’s pretty funny to hear them talking about a wicked smart car parking and unparking itself.