Running a Christmas-themed commercial is an annual tradition for some businesses. It’s of course a way to advertise the company’s products and services, but at the same time, it’s also an opportunity for the company to wish its customers a merry Christmas. In this case it’s a cooperative, so the customers are the company!
A cooperative business is owned by its customers and rather than aim to make as much profit as possible, it tries to provide its customer-owners goods and other services at an affordable price. Cooperatives are generally run on a democratic basis, with major decisions made on a one-member, one-vote basis.
The Cooperative Group is by far the largest such organization in Britain. Its origins go all the way back to the 1840s and along the way, it’s seen numerous independent cooperative join forces with it. The Group embraces a whole panoply of businesses: grocery and convenience stores, electrical supplies, insurance, financial services, legal services, and even funeral homes! The grocery business, known as Co-op Food, is by far the largest (it’s actually 15 different cooperatives operating under one name). They’re committed to following ethical business practices, including selling “fair trade” goods, responsibly-sourced seafood, cosmetics that haven’t been tested on animals, and much more. They also seek to sell as much British-produced meat and produce as they can.
The theme of Co-op Food’s 2017 holiday ad is “Christmas is coming together.” In the spot, various group of people are getting ready for Christmas. Some of them are rehearsing the music, singing or playign musical instruments. Meanwhile, others are busy cooking up some very tasty looking Christmas dishes. They all get together, enjoying the food and singing the song “Tender” by the British band Blur.
How did you like this Christmas ad and its message about coming together? We’d love to hear what you think in the Facebook comments. Don’t forget to like and share!
https://www.youtube.com/watch?v=2CHM9W59slA
