Every holiday season, there are one or two companies that manage to capture the essence of Christmas in every aspect of their advertising. This is one of them. Heartwarming, hilarious, beautifully animated, and a tale that we all need to see, ‘Excitable Edgar’ from John Lewis & Partners in collaboration with Waitrose & Partners, will have you smiling from ear-to-ear.
There’s no better way to foster a spirit of festive cheer than to be reminded of exactly what matters most this holidays. Here we’re presented a story of the magic of friendship between a little girl and her excitable friend, a dragon named Edgar. It shows us all how one thoughtful gesture can bring about the greatest change of all, leading to a perfect Christmas.
With a little inspiration from Ava and ‘Excitable Edgar,’ we’ll all experience a season where every moment sparks a special appreciation. Gratitude that extends through the holidays and beyond, while at the same time conjuring a smile on those with even the most hardened heart. Grinch got you down? With Edgar at your aid, he doesn’t stand a chance!