Explaining the full scope of value-added to the customer experience without actually adding anything to the product itself is McDonald’s UK “Ball Pit” ad for their McCafé range.
McDonald’s UK “Ball Pit” ad for their McCafé range is a witty, honest look at what you’re often paying for when resorting to popular high-end providers of coffee. Coaxing buyers to switch to their brews, this smart, jovial java ad is sure to have you smiling from ear to ear.
They’ve captured the essence of pop-culture within society perfectly, showing us that sometimes you can get the same value without all the frills if you know where to look. Whether their coffee can actually compare to your favorite outlet is up to you to decide.
The chances are that most will be trying out the comparison after watching this clever ad. It sure pulls on our frugal strings, with McDonald’s keenly pointing out that coffee isn’t exempt from trying to get the most bang out of your buck.