You know, they just don’t make television like they used to. Back when 'I Love Lucy' ruled the airwaves, Lucille Ball showed us what real comedic genius looked like, and boy, did she deliver in that unforgettable 'Vitameatavegamin' commercial. If you’ve never seen it—or if you’re overdue for a good laugh—this colorized gem is a slice of perfection that’ll leave you in stitches.
Lucy stands there, larger than life, with her fiery red hair and sparkling blue eyes made even more vivid in this colorized version. Her black-and-white checkered shirt feels like it’s from another time, but the way she brings that absurd product pitch to life feels timeless. She fumbles through her lines, shaking her head at her own mix-ups, her expressions so exaggerated they pull you into her world instantly. It’s like watching someone trip and turn it into a perfect dance step.
Lucille Ball stuns as the hysterical ‘Vitameatavegamin’ spokesperson in full color.
The moment she tastes the product and declares with complete disbelief that it "tastes like candy" is the kind of pure comedic gold we rarely see anymore. She spoons down the concoction like a champ, gradually slipping into a hilariously tipsy state that only Lucy could make so utterly charming. Her slurred words, over-the-top winks, and unsteady sways are delivered with such perfect timing that you almost feel like you’re in on the joke with her.
Lucy’s charm is undeniable here as she declares the solution to all your problems is "in this bittle little... I mean this little bottle!" Her frustration with herself is palpable, but her persistence is the heart of the comedy. Her wide-eyed delivery and deliberate enunciation make even the smallest lines unforgettable.
By the time Lucy is swaying on her feet, winking awkwardly, and mumbling through the rest of the pitch, the audience is roaring with laughter. This is Lucille Ball at her absolute best—delivering physical comedy with a grace and style no one else could match.
'I Love Lucy' wasn’t just a TV show; it was an experience. Watching Lucy masterfully turn a simple commercial scene into an iconic comedic masterpiece reminds us why she’s forever etched in television history.
Vitameatavegamin commercial sketch from I Love Lucy is still going strong online. If you want it on Amazon, we get a small piece of the action there.
