With their Superbowl ad for the Surface Laptop, Microsoft decided to celebrate one of the major milestones happening at the Superbowl 2020: The first female to coach a Superbowl game. Katie Sowers has always loved football and grew up knowing she wanted to coach. Now she’s the offensive assistant coach for the San Francisco 49ers, and she’s living her dream.
There are a lot of ways Microsoft could have chosen to show off their latest Surface Laptop during the 2020 Superbowl. They could have done something cute, replacing the ball in a football game, being spiked on the field to show its durability. Instead they decided to take this moment to celebrate something truly special: The first female coach in the Superbowl.
Katie Sowers always loved football and grew up knowing she wanted to coach. In the commercial, she talks about how some thought that the players wouldn’t listen to a female coach, but that these men had been learning from women all their lives — from teachers, and mothers. She now stands at the first female coach to lead her team in the Superbowl.