If you’ve ever wondered what goes on behind the scenes in making one of those famous Budweiser Clydesdale commercials, then this video is for you! It turns out that much more is going on in the background than you might actually think.
The beer company has been using these beautiful horses as part of their brand for decades, incorporating them into promotions and advertising. The originally Scottish horses are now specially bred at the Budweiser Clydesdale stables in the US, and they’re set to become television stars!
For 80 years the Budweiser brewing company, Anheuser-Busch, has been synonymous with the distinctive draft horses, known for their work-horse quality and power. Jeff Napper runs the stables where they breed the animals training them to pull wagons for promotional purposes or star in a multi-million-dollar super bowl advert that is going to be viewed by over 100 million people in the USA alone.
But horse lovers need worry not, as these animals are more than well cared for. From birth right through to retirement, Jeff and his team ensure they live the very best lives and are extremely well looked after. There’s got to be a perk to being the star of a super bowl advert, right?! For Jeff, this is more than just a job:
“The company is committed to the Clydesdales because they represent tradition and the heritage and the quality that goes into everything we do and for the company to get it down and get it done the right way it’s got to be in-house. This is a big operation for us, it’s a significant investment.”
And it really is a big operation. They have 175 horses at stables around the states and usually look to breed 44 more of the beasts per year. As you might expect this takes a lot of time, effort, money and man/women power, but when you’re putting together a super bowl advert these days – there’s no expense spared!
Check out this fascinating news story in the link below to learn more about the Budweiser Clydesdales. Watching the adverts will never be the same again!