Do you remember the good ol’ days of Taco Bell? The mere mention of it might transport you back to a time when we used to mispronounce “tacos” as “takeos”! So, let’s take a walk down memory lane, reminiscing about the iconic fast-food chain’s humble beginnings.
Glen Bell, the man behind the name, was a serial entrepreneur who started several other restaurants before creating the first Taco Bell. His journey began with a fascination for hardshell tacos at Mitla Café, which led him to create his own taco stand called Taco Tia. Eventually, in 1962, he founded the very first Taco Bell in Downey, California. Can you believe that back then, tacos were just 19 cents each?
Oh, and remember the original Taco Bell building? It was a tiny 400 square foot mission-style building with no indoor seating, just a kitchen and an ordering window. And who could forget the occasional mariachi band and fire pit? The Downey location was a huge success, and soon enough, Taco Bell became a nationwide phenomenon.
As the years rolled by, Taco Bell continued to evolve. PepsiCo acquired the chain in 1978, and with the new ownership came a refreshed logo and new menu items like the taco salad and Taco Bell Grande. Remember those collector cups for Tim Burton’s Batman movie in 1989? That promotion was a massive success and really put Taco Bell on the map!
Fast forward a few years, and the iconic “Yo Quiero Taco Bell” Chihuahua ads became a cultural phenomenon. While the campaign eventually ended, the Chihuahua went on to star in other ads and even a movie. On a side note, I bet you can’t help but smile when remembering the launch of the Doritos Locos Tacos in 2012 – talk about a game-changer!
Now, the original Downey location is no longer a Taco Bell, but thankfully, it was saved from demolition and moved to Taco Bell’s headquarters. And as for today’s Taco Bell? They have a website, mobile app, and even their clothing line! And who could forget those delicious hot sauces that have become a grocery store staple?
So, my friend, if you’re feeling nostalgic, why not check out this fantastic video showcasing the history of Taco Bell? It’ll make you even more, appreciate those late-night cravings for crunchy tacos and Mountain Dew Baja Blast! And if you enjoy it, go ahead and like and share the video because it brings back happy memories of simpler times.