The Association enchants with ‘Never My Love’ in 1968

The video features a performance that has captivated audiences for over five decades. The Association’s rendition of “Never My Love” on The Ed Sullivan Show on December 8, 1968, was a momentous occasion for music lovers across the country.

This was an era of hope and possibility, where the world was changing, and new ideas were being embraced. It was a time of great cultural and social change, and the music of the day reflected those changes. A gallon of milk cost a mere 53 cents, while a dozen eggs could also be had for 53 cents. A gallon of gas was only 34 cents, and Lyndon B. Johnson was the President of the United States.

The Association’s performance on The Ed Sullivan Show was a defining moment in the band’s career. The song “Never My Love” had already become a huge hit, spending weeks at the top of the charts. But their performance on the show solidified their place in music history. Their harmonies were pitch-perfect, and their delivery was flawless. It was the kind of performance that left audiences breathless.

Watching this video today, it’s hard not to feel a sense of nostalgia for this time in history. The Association’s music was the soundtrack for a generation, and their songs still resonate with audiences today. The band’s blend of folk, rock, and pop was unique, and their songs spoke to the hopes and dreams of a new generation.

Many fans may not know that “Never My Love” was written by two members of the band, Don and Dick Addrisi. The song has been covered by numerous artists over the years, including The Fifth Dimension and Glen Campbell. It’s a testament to the song’s enduring appeal and the band’s talent.

So, if you’re a fan of music history and Americana, you owe it to yourself to watch this video. It’s a moment in time that captures the spirit of an era and is a performance that still resonates today. Be sure to hit the like and share button because this is a performance that deserves to be shared with friends and loved ones.

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The Association enchants with \'Never My Love\' in 1968