The video below captures a moment in time, a moment of pure joy and musical brilliance. It’s a moment that represents everything that was good and pure about the 1960s, a moment that transports us back to a time when the world was changing, and music was at the forefront of that change. The video captures The Association performing their hit song “Cherish” in 1966, and it’s a performance that still resonates today.
The year was 1966, a time of great change and optimism in America. A gallon of milk cost 99 cents, a dozen eggs were just 60 cents, and gas was 32 cents a gallon. Lyndon B. Johnson was in the White House, and the country was experiencing an economic boom. It was a time when anything was possible, and the music of the era reflected that spirit.
The Association was at the forefront of that musical movement. The band was formed in Los Angeles in 1965, and they quickly became one of the most popular acts in the country. Their sound was a mix of folk, rock, and pop, and their harmonies were unmatched. They had a string of hits in the mid-60s, including “Windy” and “Never My Love,” but it was “Cherish” that really put them on the map.
The video of their performance of “Cherish” captures the band at their best. The group is decked out in their mod attire, with colorful shirts and pants that reflect the psychedelic vibe of the era. The lighting is simple but effective, and it creates a warm and intimate atmosphere. As the band begins to play, the crowd goes wild, clapping and swaying to the beat.
What really sets this performance apart, though, is the sheer talent of the musicians. The Association was known for their intricate vocal arrangements, and they deliver in spades here. Their harmonies are tight and precise, with each member contributing a unique texture to the overall sound. The result is a wall of sound that washes over the audience and fills the room with pure musical magic.
But it’s not just the music that makes this performance so special. It’s the energy and passion that the band brings to the stage. Lead vocalist Terry Kirkman is charismatic, singing with a soulful intensity that is impossible to ignore. His bandmates are equally engaged, playing their instruments with a virtuosity that belies their youth. Together, they create a performance that is unforgettable.
The video of The Association performing “Cherish” is a time capsule of Americana. It’s a reminder of a simpler, more innocent time when music had the power to bring people together and change the world. It’s a tribute to the talent and creativity of a generation of musicians who dared to dream big and create something truly special.
If you have yet to see this video, I highly recommend it. It’s a testament to the power of music and a reminder of a time when anything was possible. Be sure to hit the like and share button because this performance deserves to be seen and celebrated.