The video begins by introducing the topics of bicycles and childhood memories. How are these related? Many children who grew up in the 60s and 70s wanted Schwinn Sting-Ray bicycles!
The Schwinn company name had always been associated with quality, ever since the company began in 1895. However, they didn't introduce their first Sting-Ray model until 1963, after Vice President Al Fritz noticed that kids in California had been modifying their bicycles to look like motorcycles.
Although the company didn't think the Sting-Ray would be very successful, Fitz made them do it anyway. This was the right choice, as the Sting-Ray quickly became the best-selling bicycle in Schwinn history.
Launched in 1963, the bicycle sold over 45,000 units in the first few months for a price of $49.95. The success of the Sting-Ray was helped by the fact that GM had released the Corvette Sting Ray in the same year! However, sales were eventually restrained due to a tire shortage.
The video goes on, introducing the various Sting Ray models released throughout the years. The Sting Ray was introduced into the official Schwinn catalog in 1964, described as having a "high-traction studded rear tire."
The 1965 version offered a "slick" rear tire, and 1968 brought the "Sting Ray Krate." The "Krate" version of the Sting Ray was unique because it provided a "5-speed Stik-Shift."
Although Schwinn led the "muscle bike" trend, they missed out on BMX and mountain biking because they thought they would be passing fads. Ultimately, the original Schwinn company filed for bankruptcy in 1992.
The Schwinn company was purchased by new investors. Schwinn still sells bikes, but these bikes are made overseas, lack many features from the original models, and can be purchased at stores like Walmart. While they can offer a "retro" styling, you'll need to find a vintage model if you want to truly relive the nostalgia of this amazing era!
