Over the years, there have been so many amazing advertising slogans. Who can forget Wendy’s “Where’s The Beef?” series of commercials? Then there’s Miller Light’s “Tastes Great/Less Filling!” campaign. Those don’t hold a candle to what Coke has been able to do over the decades. There’s a reason why they are still the most popular soft drink out there. Part of it is from their genius advertising like we see here.
I am going to have to ask exactly what the people at the advertising agency and those at Coca-Cola were thinking when they approved the “sprite” mascot that was prevalent during the 1940’s and ‘50s advertising. They tried to make it look cute, but it looks more something that would even give a Chucky doll nightmares. Maybe they were subconsciously trying to make kids scared of drinking Coke.
There were several great themes in the 1970s’, including the “It’s the Real Thing” campaign, the Mean Joe Greene Super Bowl commercial where a brawny football player tosses a young kid his jersey after a game, and then there’s the famous “I’d like to buy the world a Coke” commercial. We see a group of young people of all nationalities standing on a hilltop, each of them holding a glass bottle of Coke and singing about world harmony.
For those of you who watched “Mad Men”, you will recognize that this is supposedly the commercial that Don Draper, the central protagonist, came up with in the show’s series finale. It was the final scene, after he had attended some meditation camp. That’s not how it really happened, but it was a fitting way to end the show, since Draper was always about advertising throughout the show.
What was your favorite commercial when you were growing up? Mine was the “Where’s The Beef?” series. Feel free to tell us yours in the comments section below!