In the quaint embrace of a small town, a narrative unfolds under the cloak of a heavy snowstorm, reminiscent of tales where nature’s challenge calls forth the spirit of community and resilience. This scene sets the stage for “Old-School Delivery,” a journey back to the roots of connection and perseverance, orchestrated by the iconic Budweiser Clydesdales. These majestic creatures, symbols of American tradition since 1933, take center stage, embodying not just a brand, but a legacy of strength and unity in the face of adversity.
As the snow blankets the roads, halting the usual flow of life and beer deliveries, the local bar finds itself on the brink of a quiet night, a mirror to the silence that snow brings. It’s here the Clydesdales step in, nudging the delivery driver towards an almost forgotten path of delivery – the old-school way. This moment, a blend of intuition and tradition, showcases the Clydesdales not just as animals, but as keepers of wisdom and guardians of community spirit.
The plot thickens with the involvement of Fred Dana, a real-life Budweiser wholesaler and the delivery driver, as they load the traditional wooden hitch with Budweiser beer, preparing to brave the storm. Their action, a testament to human determination and the collaborative spirit between man and animal, rekindles a sense of hope and anticipation among the townsfolk.
As the Clydesdales make their way through the snow, a familiar figure, a Golden Labrador, hears their struggle. With an unspoken bond of friendship and understanding, the Labrador guides them through the storm. This poignant moment, a dance between the elements and companionship, highlights the essence of guidance and the impact of even the smallest acts of kindness.
Upon their triumphant arrival, the scene at the local bar transforms from anticipation to celebration. The cheer that greets the Clydesdales and their cargo is more than just a welcome for the beer; it’s a cheer for the triumph over isolation, a cheer for the community, and a shared moment of joy. The closing scene, with bar-goers enjoying Budweiser, is a toast to resilience, to the moments that bring us together, and a nod to the tradition of delivering since 1876.
Directed by Henry Alex Rubin and crafted by FCB New York, this commercial transcends its advertisement nature, becoming a cinematic piece that captures the heart of storytelling. It’s in these meticulously directed scenes that the Clydesdales continue their legacy, not just within the realm of the Super Bowl but as enduring symbols of hope and togetherness.
Reflecting on this narrative, one can’t help but be reminded of the 2014 commercial, where the Clydesdales first forged their bond with a puppy, symbolizing the beginning of an enduring friendship. This latest installment, while a standalone tale of resilience and connection, subtly harks back to that initial meeting, reminding us of the continuous thread of companionship that weaves through the years, a testament to the timeless appeal of the Clydesdales and their adventures.
The 2024 commercial subtly nods to the beloved 2014 ad, featuring a Golden Labrador and Clydesdales, reminding viewers of their previous heartwarming collaboration. This gentle reminder through the depiction of the Labrador aiding the Clydesdales through a challenging snowstorm creates a sense of continuity and homage to the enduring spirit of friendship and resilience showcased a decade ago.
I’m so glad that the Clydesdale/Dog combo is back! These kinds of ads are so memorable and heartwarming!
