Experience the simple joy of friendship between Clydesdales and a Labrador retriever, their unspoken bond a reminder of the pure connections that exist within the animal kingdom.
Budweiser’s Super Bowl ad brings back favorites on video.
Budweiser brings warmth and nostalgia to Super Bowl LVIII with its enchanting “Old-School Delivery” commercial. This year, the iconic Clydesdale horses return, embarking on a heroic journey to deliver Budweiser to a bar in desperate need amidst a relentless snowstorm. The ad, rich in storytelling, captures the essence of camaraderie and determination.
In a small town swallowed by snow, a local bar faces the verge of running out of Budweiser, with the weather and closed roads thwarting any chance of restocking. It’s a bleak moment, brightened only by the resolve of the Budweiser Clydesdales. These majestic creatures, alongside their dedicated caretakers, decide to revert to traditional methods, loading a horse-drawn cart with kegs of beer.
The iconic Clydesdales and their Labrador friend.
The commercial takes viewers on a picturesque journey through snow-laden paths, with the Clydesdales showcasing their might and resilience. Fred Dana, a real-life Budweiser wholesaler, adds a layer of authenticity to the narrative, bridging the gap between the brand and its loyal consumers.
As the Clydesdales navigate the snow, a friendly Labrador retriever spots the cart and leads it to the eagerly waiting bar. The patrons’ faces light up with joy as the doors reveal the timely delivery, a moment of pure delight and anticipation. The commercial culminates in a tender exchange between a Clydesdale and the helpful Lab, symbolizing the unity and friendship that Budweiser fosters.
This ad marks the 46th Super Bowl appearance for the Budweiser Clydesdales, a testament to their enduring legacy and appeal. Kristina Punwani, Head of Marketing at Budweiser USA, emphasizes the brand’s commitment to delivering memorable moments to its fans, highlighting the Clydesdales as central to Budweiser’s Super Bowl tradition.
Behind the heartwarming commercial.
Budweiser’s “Old-School Delivery” is more than just a commercial; it celebrates perseverance, community spirit, and the simple joy of sharing a beer with friends. It reminds us that even in the coldest times, warmth can be found in acts of kindness and the company of those we hold dear.
Share this heartwarming video because it’s a reminder of the power of unity and the strength found in coming together to overcome challenges. It’s a story that resonates with everyone, making it the perfect tale to share with friends and family.
Watch the ad that captured hearts, now in vid
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